The ICCC 2007 brought together prominent experts from 26 countries and territories around the world including Argentina, Australia, Bangladesh, Canada, China, France, Germany, Hong Kong, Hungary, India, Iran, Ireland, Malaysia, Mauritius, Mongolia, Netherlands, New Zealand, Nigeria, Romania, Sierra Leone, Sweden, Singapore, Thailand, UK, USA and Zimbabwe

Just prior to the closing speech by Hong Kong Chief Executive Donald Tsang, Philip McMaster, founder of the McMaster Institute for Sustainable Commerce and Honorary Project Director at the Center for Entrepreneurship, Chinese University of Hong Kong, had the opportunity to speak briefly to the assembled delegates. Mr. McMaster spoke of his recent experience of presenting to 9 & 10 year olds at Kowloon Junior School, a departure from his teaching university students and MBA’s. (Click here for short mp3 http://www.dragonpreneur.com/audio/pmcmaster_hk_iccc.mp3  )

McMaster makes presentations at local schools because he is concerned that the kids worry too much about problems that they didn’t create. In his brief comments to the conference, he said that the kids were very knowledgeable about the issues of climate change and global warming, but that it was the adults that are having difficulty facing up to their responsibilities.

Mentioning his use of the McMaster Institute’s "Sustain-o-Meter" and "Secret Symbol of Sustainability", he asked the delegates to consider adopting "DragonThink", an approach to balanced thinking based on considering Social, Environmental and Economic impacts in everyday decisions.


Gail Kendall, Director, Group Environmental Affairs, CLP Holdings Limited told Mr. McMaster that she had introduced her young son to DragonThink and the Secret Symbol of Sustainabilty and he excitedly incorporated it into school projects he was working on.

Kurt Yeager, Chair of the World Energy Council's Study on Energy and Climate Change was impressed with the power and simplicity of the DragonThink effort and commended Mr. McMaster for his efforts, saying he would bring it back to the US and discuss the idea with his colleagues.

Professor Ru-Song Wang,  Research Professor at the Research Center for Eco-Environmental Sciences of  The Chinese Academy of Sciences and  Vice-Director, Scientific Committee on Problems of the Environment, International Council for Science wanted to learn more about the DragonThink campaign and its possible introduction into Mainland China.

ICCC International Advisory Committee member Nick Dean, Vice-Consul (Political & Economic) of British Consulate-General in Hong Kong, was an 'early adopter' of DragonThink and the Secret Symbol of Sustainability during the ICCC conference, believing there was a place for a unifying educational effort beyond political and special interest groups.

Stephen IP, Secretary of the Economic Development and Labour Bureau, Hong Kong SAR Government had been exposed to the Secret Symbol on February 1st 2007 when Philip McMaster introduced the 3 finger symbol and the "Sustainable New Years Pig" during the Career Expo.  

Dr. Ottmar Edenhofer, Chief Economist, The Potsdam Institute for Climate Impact Research, Germany

To hear a few minutes of the introduction of DragonThink to the delegates of the International Conference on Climate Change, please click here or copy into your browser (mp3 file):    http://www.dragonpreneur.com/audio/pmcmaster_hk_iccc.mp3

For more information on programs of The McMaster Institute, including -  Dragonpreneur: Eco-Intrapreneurship & Hand of Gaia CSR Training workshops (Corporate)
Dragonpreneur: "How Hong Kong Can Save Face, Save the World and Still Make Lots of Money" (University, Community Groups)
Jr.Dragonpreneur In-school presentations & workshops "Your Future's So Bright You Gotta Wear Shades" (K-12)

Please indicate your interest and send an email to  PhilipMcMaster (a) gmail (d) com

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One Hundred and Fifty excited and attentive 9 and 10 year olds of Kowloon Junior School attended a morning presentation of "DragonThink - Your Future's So Bright, You've Got to Wear Shades!" in late May. Coordinated by KJS teacher Pamela Riordan, the presentation was made by the McMaster Institute's chairman, "Professor P!"  in the main hall of the ESF school.

Wearing the same hat he has worn in the Amazon jungles of Brazil, and wilderness of his home country, Canada, Professor P! amused and amazed the students, reflecting and celebrating  their extensive knowledge of the issues of Climate Change and Global Warming.  


Professor P! first made it clear that the world was not coming to an end, and that although the climate and everything else on Earth are constantly changing, there are postitive things that we can do and think about to stop speeding up the natural process.
"DragonThink" was introduced as a special "secret" thinking technique that students could learn, share and test on others.

Core to the presentation was the concept of the "Hand of  Gaia" - that healing the Earth begins with healing ourselves,  thinking in responsible ways, and seeking balance and fun in our thinking and actions. The goal discussed with the students was how we can make Hong Kong China's Most Sustainable City by the time they were grown up.

 To guage the support for various ideas, understandings and  passions, the "Sustain-o-Meter", a magical device designed to inspire and encourage sustainable thinking (DragonThink)  was used to great effect.

Professor P! then introduced the 3 Dragons of DragonThink ( Meter-long stuffed marionnettes), representing Society, Environment and Economy.  Lucky students from the audience were chosen to be Dragon guardians and perform special duties to bring them alive and learn from them.

Toward the end of the presentation, students were interviewed ten years in the future... asked what they were experiencing "today" in 2017.  Professor P! got out his recorder, put on his "future hat" (covered in aluminum foil) and interviewed the student who also wore  aluminum-foil-hats-of-the-future.

When the presentation was fininshed, everyone who learned the Secret Symbol of Sustainability recieved a certificate. The 3 Dragons were also donated to the school by the McMaster Institute on the condition that the students, school teachers and administrators care for them and display them in a prominent place.The hope of the Institute is that educators and students are encouraged to create their own small theatrical plays and short skits using the marionnette Dragons, and that these interpretations of DragonThink are shared with other students, other schools and the local community.


For more information on the Jr. Dragonpreneur presentation: "Your Future's So Bright You Gotta Wear Shades" please contact PhilipMcMaster (a) gmail (d) com

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AIESEC 2006 & 2007:
Students of Leadership from Around the World Crowd Dragonpreneur Presentation
"How Hong Kong can Save Face, Save the World and Still Make Lots of Money"

University students from around the world attending two recent AIESEC conferences had the unique opportunity to learn what's new in Hong Kong. Workshops presented by Professor P! (Philip McMaster) the founder of the  Dragonpreneur 5 belt Entrepreneurship Program, DragonThink and the SEE Three Fingers campaign were filled to capacity.

At the 2006 AIESEC Conference, the concept and program behind Dragonpreneur were revealed, illustrating the 5 belts of 1.  Communications (White Belt) 2. Relationships (Green Belt), 3. Money (Red Belt), 4. Innovation and Creativity (Yellow Belt), and 5. Leadership - the Black Belt of Dragonpreneurs.

The Dragonpreneur program is designed to develop the skills and attitudes that are required for sustainable success in the business world as an entrepreneur. The program is also ideal for explaining and understanding the depth of Corporate Social Responsibility (CSR) for leaders, managers and employees of medium and large size organizations.

The  2007 AIESEC workshops built on the ethics of Dragonpreneurship and introduced a goal and a simple tool to achieve that goal. The goal is to make Hong Kong China's Most Sustainable City - the tool is the SEE Three Fingers - "DragonThink" campaign. The name of the workshop is "How Hong Kong Can Save Face, Save the World, and Still Make Lots of Money!"

For more information on bringing  these workshops to your organization or business, please contact PhilipMcMaster  (a)  gmail  [dot] com

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Below are more photos of early adopters of DragonThink and The Secret Symbol of Sustainability!