greets readers of this
publication to help young people learn about the world in English. The
article describes the meaning of the 3 fingers of the
responsible, proactive and confident in their demand for a better
world. Click on the image above or read the
the full copy.
“Now or Never” was the theme of the International
Conference on Climate Change held at the Hong Kong Convention and
Exhibition Centre May 29th to 31st 2007.
The ICCC 2007 brought together prominent experts from 26
territories around the world including Argentina, Australia,
Bangladesh, Canada, China, France, Germany, Hong Kong, Hungary, India,
Iran, Ireland, Malaysia, Mauritius, Mongolia, Netherlands, New Zealand,
Nigeria, Romania, Sierra Leone, Sweden, Singapore, Thailand, UK, USA
Just prior to the closing speech by Hong Kong Chief Executive Donald
Tsang, Philip McMaster, founder of the McMaster Institute for
Sustainable Commerce and Honorary Project Director at the Center for
Entrepreneurship, Chinese University of Hong Kong, had the opportunity
to speak briefly to the assembled delegates. Mr. McMaster spoke of his
recent experience of presenting to 9 & 10 year olds at Kowloon
, a departure from his teaching university
MBA’s. (Click here for short mp3 http://www.dragonpreneur.com/audio/pmcmaster_hk_iccc.mp3
presentations at local schools because he is concerned that the kids
worry too much about problems that they didn’t create.
his brief comments to the conference, he said that the kids were very
knowledgeable about the issues of climate change and global warming,
but that it was the adults that are having difficulty facing up to
Mentioning his use of the McMaster Institute’s "Sustain-o-Meter"
and "Secret Symbol of
, he asked the delegates to consider
an approach to balanced thinking based on considering Social,
Environmental and Economic impacts in everyday decisions.
Director, Group Environmental Affairs, CLP Holdings
Limited told Mr. McMaster that she had introduced her young son to
DragonThink and the Secret Symbol of Sustainabilty and he excitedly
incorporated it into school projects he was working on.
Chair of the World Energy Council's Study on Energy and
Climate Change was impressed with the power and simplicity
DragonThink effort and commended Mr. McMaster for his efforts, saying
he would bring it back to the US and discuss the idea with his
colleagues. Professor Ru-Song Wang
Research Professor at the Research Center
for Eco-Environmental Sciences of The Chinese Academy of
and Vice-Director, Scientific Committee on Problems of the
Environment, International Council for Science wanted to learn more
about the DragonThink campaign and its possible introduction into
ICCC International Advisory
Committee member Nick
(Political & Economic) of British Consulate-General in Hong
was an 'early adopter' of DragonThink and the Secret Symbol of
Sustainability during the ICCC conference, believing there was a place
for a unifying educational effort beyond political and special interest
Stephen IP, Secretary of the Economic Development and Labour Bureau,
Hong Kong SAR Government had been exposed to the Secret Symbol on
February 1st 2007 when
Philip McMaster introduced the 3 finger symbol and the "Sustainable New
Years Pig" during the Career Expo.
Dr. Ottmar Edenhofer, Chief Economist, The Potsdam Institute
Climate Impact Research, Germany
To hear a few minutes of the introduction of DragonThink to the
delegates of the International Conference on Climate Change, please
click here or copy into your browser (mp3 file):
For more information on programs of The
, including - Dragonpreneur: Eco-Intrapreneurship
& Hand of Gaia
workshops (Corporate) Dragonpreneur: "How Hong
Kong Can Save Face, Save the World and Still Make Lots of Money"
(University, Community Groups) Jr.Dragonpreneur
In-school presentations & workshops "Your Future's So Bright You
Gotta Wear Shades"
Please indicate your interest and send an email to PhilipMcMaster (a) gmail (d) com
Presentation Finds Enthusiastic Kids at Kowloon Junior School
Goal to make Hong Kong "China's Most Sustainable City" to be realized
One Hundred and Fifty excited
and attentive 9 and 10 year olds of Kowloon Junior School
morning presentation of "DragonThink
- Your Future's So
Bright, You've Got to Wear Shades!"
in late May.
Coordinated by KJS teacher Pamela Riordan, the presentation was made by
the McMaster Institute's chairman, "Professor P!" in
the main hall of the ESF school.
Wearing the same hat he has worn in the Amazon jungles of Brazil, and
wilderness of his home country, Canada, Professor P! amused and amazed
the students, reflecting and celebrating their extensive
knowledge of the issues of Climate Change and Global Warming.
Professor P! first made it clear that the world was not coming to
, and that although the climate and everything else
on Earth are constantly changing, there are postitive things that we
can do and think about to stop speeding up the natural process.
was introduced as a special "secret" thinking technique that
students could learn, share and test on others.
Core to the presentation was the concept of the "Hand of Gaia"
- that healing the Earth begins with healing ourselves,
thinking in responsible ways, and seeking balance and fun in our
thinking and actions. The goal discussed with the students was how we
can make Hong Kong China's Most Sustainable City by the time they were
To guage the support for various ideas, understandings and
, a magical device designed to inspire
and encourage sustainable thinking (DragonThink) was used to
Professor P! then introduced the 3 Dragons of DragonThink ( Meter-long
stuffed marionnettes), representing Society, Environment and
Economy. Lucky students from the audience were chosen to be
Dragon guardians and perform special duties to bring them alive and
learn from them.
Toward the end of the
presentation, students were interviewed ten years in the future.
asked what they were experiencing "today" in 2017. Professor
P! got out his recorder, put on his "future hat" (covered in aluminum
foil) and interviewed the student who also wore
When the presentation was fininshed, everyone who learned the Secret
Symbol of Sustainability recieved a certificate. The 3 Dragons were
also donated to the school by the McMaster Institute on the condition
that the students, school teachers and administrators care
for them and display them in a prominent place.The hope of the
Institute is that educators and students are
to create their own small theatrical plays and short skits
using the marionnette Dragons, and that these interpretations of
DragonThink are shared with other students, other schools and
the local community.
For more information on the Jr.
presentation: "Your Future's So Bright You
Gotta Wear Shades"
please contact PhilipMcMaster (a) gmail
2006 & 2007:
Students of Leadership from Around the World Crowd Dragonpreneur
Hong Kong can Save Face, Save the World and Still Make Lots of Money"
University students from around the world attending two
conferences had the unique opportunity to learn what's new in Hong
Kong. Workshops presented by Professor P! (Philip McMaster) the founder
of the Dragonpreneur
5 belt Entrepreneurship Program, DragonThink
and the SEE Three Fingers
campaign were filled to capacity.
At the 2006 AIESEC
the concept and program behind Dragonpreneur were revealed,
illustrating the 5 belts of 1. Communications (White Belt) 2.
Relationships (Green Belt), 3. Money (Red Belt), 4. Innovation and
Creativity (Yellow Belt), and 5. Leadership - the Black Belt of
The Dragonpreneur program
designed to develop the skills and attitudes that
are required for
sustainable success in the business world as an entrepreneur. The
program is also ideal for explaining and understanding the depth of C
for leaders, managers and employees of medium and large size
The 2007 AIESEC workshops built on the ethics of
Dragonpreneurship and introduced a goal and a simple tool to
achieve that goal. The goal is to make Hong Kong China's Most
- the tool is the SEE Three
Fingers - "DragonThink"
campaign. The name of the workshop
is "How Hong Kong Can Save Face, Save the World, and Still Make Lots of
Money!" For more
on bringing these workshops to your
organization or business, please contact PhilipMcMaster (a)
gmail [dot] com
Below are more photos of early adopters of DragonThink and The Secret
Symbol of Sustainability!